Every company faces a continuous struggle to stay ahead of the competition, to develop and retain a competitive advantage. This is ground zero in today's organization-the function most responsible for a company's success, and an area undergoing tremendous change. There is a growing urgency to find people with new ideas and get them on board as quickly as possible.

Your management team must develop and implement strategies that build awareness, target relevant markets, and position products and services to attract and build a client base. It's a critical piece of an organization's infrastructure, and one in constant need of fine-tuning. Many of our clients recognize the need for new solutions and ideas in their marketing efforts but aren't sure what they're looking for. We help them review their marketing needs, creating new structures and positions that enable them to become even more competitive and successful. Michael Stern Associates has also helped many clients set up new business development positions. These cross-functional offices, which develop alliances and longer-term strategic partnerships, straddle traditional marketing territory and must be carefully structured and planned. Our extensive experience and emphasis on finding candidates with the right fit enable us to help our clients meet these challenges head-on.