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When’s the best time to initiate coaching? Here are some of the most common practices:
- When a senior executive needs to adapt to a new and crucial role;
- When a valued executive encounters performance problems that demand new skills and/or behavioural changes;
- When highly regarded employees need to be actively groomed for new leadership roles;
- When a senior executive (especially the CEO) needs a confidant to help work through difficult strategic and operational decisions. The coach helps the executive analyze issues and examine alternative courses of action in a safe, supportive environment.

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